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Our latest newsletter has just gone live. Have you seen it? If you haven’t had the chance to see it yet, have no fear. We have collated all the latest news here for you to see.
“You can’t have brand identity without great design”
Ben Cooper, one of Indigo Ross’ designers specialising in brand identity, explains great design and the importance of mastering a compelling visual presence and the common pitfalls companies can avoid when re-branding.
“Consistency and cohesion are key to aligning your online presence with print assets.”
Want to find out more? Head over to our most recent blog post to continue reading, or are you’re considering a re-brand or new visual identity? if so we can help, get in touch today for more information.
Transforming sales with an e-commerce solution in response to the global pandemic
Client: The White Candle Company
Project Objective: To develop additional sales channels to build additional revenue streams throughout the covid-19 pandemic.
Graphic design, Web design, Large format, Print
Outcome: A highly effective e-commerce solution and end-to-end customer experience that transformed sales in challenging times.
If you want to see how we over came the challenges head over to our case study to continue reading.
Christmas is slowly creeping up on us and now is the perfect time to start buying your gifts. Our wonderful client The White Candle Company has some amazing products that would make for incredible gifts. Make sure to go check them out.
Image from Creative Review
Topshop & Topman
– A joint new look
The fall of Philip Green’s Arcadia in 2020 saw the closure of many iconic high street stores including Topshop & Topman. The large online retailer ASOS took over and since then Topshop & Topman have steadily been evolving into a digital first business.
The agency who designed the new brand went for a completely stripped back approach and created a monogram which gives a subtle ‘nod to the brands’ shared heritage’.
Article from – McLaughlin, Aimée, “Topshop and Topman reveal a joint new look”, Creative Review, 05/10/2022, https://www.creativereview.co.uk/topshop-and-topman-rebrand/
Image from Design Week
Design Week Poster Designs
– 2022 Winners & Shortlisted
The Design Awards 2022 winners and shortlist have been announced. Each piece of design is unique and well executed.
One of the best category’s this year is the ‘Poster Design’. Each poster is really interesting to look at, especially the ‘The Rolling Stones – 60 Years and Counting’ by Baxter & Bailey, for Royal Mail. This poster design was created to celebrate their 60th anniversary which is in 2023.
Go check out all the winners/shortlisted posters over on the Design Week website.
Article from – “Design Awards 2022 Poster Design”, Design Week, https://www.designweek.co.uk/awards-2022-results-poster-design/