Bringing Exhibition Graphics to Life
A mammoth project combining creative design, large-format print, expert finishing, and installation support to bring Adria’s comprehensive exhibition stand to life at the NEC Birmingham.
The Challenge
With The Motorhome and Caravan Show returning to the NEC in Birmingham, Adria needed a comprehensive range of high-quality exhibition graphics and printed materials to bring its stand to life.
With multiple products, promotional offers, customer touchpoints and branded elements to consider, this was no small undertaking. The project required a huge variety of materials, all designed, produced and finished to a consistently high standard, ready for the show opening.
With so many individual elements to coordinate, attention to detail, organisation and teamwork were essential to ensure everything came together seamlessly.
Our Approach
At Indigo Ross, we took on the mammoth task of designing, printing and finishing an extensive range of exhibition graphics and printed collateral for Adria.
From customer-facing literature to large-format branding and product-specific signage, we helped create a cohesive and engaging exhibition environment that showcased the Adria brand across the whole stand.
The project included:
- Printed Literature: Brochures, leaflets, price lists, model sheets, table talkers and dealer information.
- Exhibition Branding: Brand walls, dealer totems, roofboards and branded totems for individual caravans, motorhomes and campervans.
- Promotional Materials: Show offers, windscreen stickers, number plates and decals.
- Signage and Customer Engagement: “Ask about me” stickers, dog bed signage and additional product specific graphics.
- Hospitality and Catering: Drinks menus, table numbers, and menu pads.
And that was just the beginning. With many more items required to complete the stand, the project involved a significant amount of coordination across our team.
We managed the process from the initial design through to print production and finishing, ensuring each item was ready for its intended purpose. We also provided hands-on support with fitting some of the graphics, helping bring the finished display together ahead of the show.
A Team Effort
A project of this scale takes more than great design and quality print. It takes a team working together towards a shared goal.
The whole of Indigo Ross played a part in delivering Adria’s exhibition graphics, with our team pulling together across the different stages of the project to meet the brief and bring everything to life, on time.
From the smallest printed detail to the larger branded features, every element played its part in creating a polished and professional stand.
The Result
The result was a fantastic looking exhibition stand that showcased Adria’s brand, products and offers across a wide range of carefully produced graphics and printed materials.
Despite the sheer volume and variety of items involved, the project came together to create an impressive finished display. The stand not only looked great but also represented an improvement on the previous year’s show.
Feedback from Adria’s Managing Director was a testament to the hard work and dedication of everyone involved.
“Sincere thanks to you all for all your efforts in actioning our requirements for the show.
It is very much appreciated and not taken for granted.
Please pass these sentiments on to all your team.
The stand looks great, and is an improvement on last year.”
Bringing Big Ideas to Life
The Adria project is a great example of what Indigo Ross does best: combining creative design, quality print production, expert finishing and practical support to deliver projects of any scale.
From brochures to promotional materials to complete exhibition graphic packages, we help brands make an impact when it matters most.
A mammoth project, an incredible team effort and a result we’re proud to put our name to.
Need exhibition graphics, printed collateral or full-service print support for your next event?
Get in touch with Indigo Ross to see how we can help bring your next project to life.
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