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Belly Bands & Packaging Sleeves

The Perfect Finishing Touch for Your Products

Belly bands, also known as packaging sleeves, are a simple yet incredibly effective way to add a professional layer of branding to your products. A belly band is a custom-printed paper or card sleeve that wraps around an item, providing vital product information and brand identity without the need for a fully printed box. They are a versatile and cost-effective solution for elevating your packaging.

At Indigo Ross, we design and print bespoke belly bands that are tailored to fit your products perfectly, enhancing their shelf appeal and creating a cohesive brand look.

A custom box with a white belly band featuring a gold foil logo. Premium print finishing by Indigo Ross

Key Features & Benefits:

Cost-effective: Add your branding to plain boxes, jars or textile products for a fraction of the cost of fully custom-printed packaging.

Adds a premium layer: A well-designed sleeve instantly makes a product feel more considered, curated and professional.

Quick & easy to apply: Belly bands can be quickly slipped onto products, streamlining your packing process.

Versatile for many products: Perfect for bundling items together, securing gift sets, or adding branding to items with awkward shapes.

Reduces packaging waste: Use a simple belly band on a plain, recyclable box to minimise ink coverage and packaging materials.

Customisation & print options

We can produce belly bands in any size and on a wide variety of materials to match your brand’s aesthetic.

Our options include:

  • A range of paper stocks, including silk, uncoated and rustic kraft paper
  • Full-colour, vibrant printing
  • Luxury finishes like lamination or metallic foiling to add a touch of elegance
  • Custom die-cut shapes for a unique look

Ideal use cases & sectors

Their versatility makes belly bands a popular choice across many industries.

They are ideal for:

  • Wrapping around gift boxes or mailer boxes
  • Bundling products together, for example soap bars, notebooks or socks
  • Branding food items like brownies, pies or cake boxes
  • Securing and branding textile products like tea towels, blankets or t-shirts
  • Adding a promotional message to existing packaging

Some of our latest packaging projects

Ready to elevate your packaging with a custom belly band?

Let’s discuss your product and design a sleeve that adds value and style to your brand.

Need a different packaging style? Explore our complete packaging solutions

Explore Our Specialist Sectors

Got a project that stands out? We love a challenge and are ready to bring your unique ideas to life.

Our Packaging Process

  • Discuss product details, target audience, and packaging needs.
  • Identify regulatory and sustainability requirements.
  • Research market trends and competitor packaging.
  • Develop initial design concepts and sketches.
  • Create detailed packaging designs and net design.
  • Produce mock-ups for client review.
  • Create physical prototypes for testing.
  • Evaluate functionality and aesthetics.
  • Refine and finalise the design.
  • Obtain client approval and prepare print-ready files.
  • Coordinate production team
  • Oversee production and ensure quality standards.
  • Ensure timely delivery of finished packaging.
  • Provide ongoing support for future packaging needs.
Indigo Ross

Design, Print, Web and Packaging

Indigo Ross offers designprint, web and packaging services all under one roof, so if you need it, we can also print your marketing materials and create your WordPress website for you.

Professional Print Services

Digital Printing
Using the latest equipment, digital printing has no set up time making it great for quick turnaround budget friendly projects such as business cards, leaflets, cards, stickers and event invitations.
Large Format Printing
The ultimate way to stand out is large format printing - talk to us about vinyls, pop up banners, exhibition graphics, posters, canvas, point of sale, and outdoor signage.
Litho Printing
Perfect for longer run projects such as calendars, brochures, catalogues and business stationery. The quality achieved with litho printing is exceptional and the perfect choice for collateral that need to make a lasting impact.
Fine / Giclée Art
Our sister company Indigo Giclée, produces beautiful giclée prints for fine art and photography reproduction - using top brand papers and only the finest archival inks.

Latest Work