The Perfect Finishing Touch for Your Products
Belly bands, also known as packaging sleeves, are a simple yet incredibly effective way to add a professional layer of branding to your products. A belly band is a custom-printed paper or card sleeve that wraps around an item, providing vital product information and brand identity without the need for a fully printed box. They are a versatile and cost-effective solution for elevating your packaging.
At Indigo Ross, we design and print bespoke belly bands that are tailored to fit your products perfectly, enhancing their shelf appeal and creating a cohesive brand look.
Key Features & Benefits:
Cost-effective: Add your branding to plain boxes, jars or textile products for a fraction of the cost of fully custom-printed packaging.
Adds a premium layer: A well-designed sleeve instantly makes a product feel more considered, curated and professional.
Quick & easy to apply: Belly bands can be quickly slipped onto products, streamlining your packing process.
Versatile for many products: Perfect for bundling items together, securing gift sets, or adding branding to items with awkward shapes.
Reduces packaging waste: Use a simple belly band on a plain, recyclable box to minimise ink coverage and packaging materials.
Customisation & print options
We can produce belly bands in any size and on a wide variety of materials to match your brand’s aesthetic.
Our options include:
- A range of paper stocks, including silk, uncoated and rustic kraft paper
- Full-colour, vibrant printing
- Luxury finishes like lamination or metallic foiling to add a touch of elegance
- Custom die-cut shapes for a unique look
Ideal use cases & sectors
Their versatility makes belly bands a popular choice across many industries.
They are ideal for:
- Wrapping around gift boxes or mailer boxes
- Bundling products together, for example soap bars, notebooks or socks
- Branding food items like brownies, pies or cake boxes
- Securing and branding textile products like tea towels, blankets or t-shirts
- Adding a promotional message to existing packaging
Some of our latest packaging projects




Ready to elevate your packaging with a custom belly band?
Let’s discuss your product and design a sleeve that adds value and style to your brand.
Need a different packaging style? Explore our complete packaging solutions
Explore Our Specialist Sectors
Got a project that stands out? We love a challenge and are ready to bring your unique ideas to life.
Our Packaging Process
- Discuss product details, target audience, and packaging needs.
- Identify regulatory and sustainability requirements.
- Research market trends and competitor packaging.
- Develop initial design concepts and sketches.
- Create detailed packaging designs and net design.
- Produce mock-ups for client review.
- Create physical prototypes for testing.
- Evaluate functionality and aesthetics.
- Refine and finalise the design.
- Obtain client approval and prepare print-ready files.
- Coordinate production team
- Oversee production and ensure quality standards.
- Ensure timely delivery of finished packaging.
- Provide ongoing support for future packaging needs.



