The Perfect Finishing Touch for Your Products
Belly bands, also known as packaging sleeves, are a simple yet incredibly effective way to add a professional layer of branding to your products. A belly band is a custom-printed paper or card sleeve that wraps around an item, providing vital product information and brand identity without the need for a fully printed box. They are a versatile and cost-effective solution for elevating your packaging.
At Indigo Ross, we design and print bespoke belly bands that are tailored to fit your products perfectly, enhancing their shelf appeal and creating a cohesive brand look.
Key Features & Benefits:
Cost-effective: Add your branding to plain boxes, jars or textile products for a fraction of the cost of fully custom-printed packaging.
Adds a premium layer: A well-designed sleeve instantly makes a product feel more considered, curated and professional.
Quick & easy to apply: Belly bands can be quickly slipped onto products, streamlining your packing process.
Versatile for many products: Perfect for bundling items together, securing gift sets, or adding branding to items with awkward shapes.
Reduces packaging waste: Use a simple belly band on a plain, recyclable box to minimise ink coverage and packaging materials.
Customisation & print options
We can produce belly bands in any size and on a wide variety of materials to match your brand’s aesthetic.
Our options include:
- A range of paper stocks, including silk, uncoated and rustic kraft paper
- Full-colour, vibrant printing
- Luxury finishes like lamination or metallic foiling to add a touch of elegance
- Custom die-cut shapes for a unique look
Ideal use cases & sectors
Their versatility makes belly bands a popular choice across many industries.
They are ideal for:
- Wrapping around gift boxes or mailer boxes
- Bundling products together, for example soap bars, notebooks or socks
- Branding food items like brownies, pies or cake boxes
- Securing and branding textile products like tea towels, blankets or t-shirts
- Adding a promotional message to existing packaging
Some of our latest packaging projects




Ready to elevate your packaging with a custom belly band?
Let’s discuss your product and design a sleeve that adds value and style to your brand.
Need a different packaging style? Explore our complete packaging solutions
Explore Our Specialist Sectors
Got a project that stands out? We love a challenge and are ready to bring your unique ideas to life.
Our Packaging Process
- Discuss product details, target audience, and packaging needs.
- Identify regulatory and sustainability requirements.
- Research market trends and competitor packaging.
- Develop initial design concepts and sketches.
- Create detailed packaging designs and net design.
- Produce mock-ups for client review.
- Create physical prototypes for testing.
- Evaluate functionality and aesthetics.
- Refine and finalise the design.
- Obtain client approval and prepare print-ready files.
- Coordinate production team
- Oversee production and ensure quality standards.
- Ensure timely delivery of finished packaging.
- Provide ongoing support for future packaging needs.
Professional Print Services
Latest Work
A mammoth project combining creative design, large-format print, expert finishing, and installation support to bring Adria’s comprehensive exhibition stand to life at the NEC Birmingham.
September has been another incredibly busy and varied month at Indigo Ross. From launching high-performance websites to turning around high-spec digital print runs and getting ahead with 2027 calendars, our team has loved bringing each of these unique projects to life.
August has been an incredibly busy and varied month at Indigo Ross. From launching fully featured online shops to turning around high-spec digital print runs and getting ahead with festive packaging, our team has loved bringing each of these unique projects to life.



