Case Study
Gaia
Case Study
Gaia
Providing design and print solutions for an award-winning underfloor heating company
“We have a great working relationship with Indigo Ross. Their professional and personal team are a pleasure to collaborate with and we know we can rely on them to offer excellent solutions to any design and print challenges that we encounter. They have helped transform our print materials and reinforced our brand in the process. We look forward to working with Indigo Ross on many more projects in the future.”
Marketing Manager, Gaia.
Gaia
Location:
Woolpit, Suffolk
Industry:
Commercial / Residential
Project objective:
To streamline marketing collateral and reinforce their brand through a range of printed materials.
Services Provided:
Graphic Design, Large Format, Print
Outcome:
A strong, cohesive, and consistent brand positioning illustrated throughout their range of printed marketing materials; enhancing the company’s exposure and status as an award-winning business.
Context and Challenge
Gaia are underfloor heating specialists that provide the design, supply, and installation of underfloor heating systems in commercial and residential properties across the UK and Ireland. With over 30 years in business, Gaia has established itself as a multi award-winning company, but it lacked attention-grabbing marketing material to complement its best-in-class service.
Indigo Ross were brought on board as a local, experienced, and reliable partner to collaborate with Gaia’s new Marketing Manager and help transform the company’s branded materials through a complete overhaul of their printed marketing collateral.
Solving the problem
with clarity and creativity
We collaborated with Gaia’s Marketing Manager to audit and evaluate the company’s marketing materials, where it was concluded that the collateral was both dated and disjointed.
We conducted a detailed SWOT analysis of Gaia’s business positioning. By identifying the strengths and weaknesses of the business, we refined the existing brand architecture to accentuate Gaia’s strong points and enhance its reputation as an award-winning company.
Our designers modernised the graphics, fonts, and colour palette before constructing a slick and professional design hierarchy that could easily be implemented across a wide range of printed materials. From this overarching design framework, we designed and printed a range of bespoke marketing assets including display boards for retail, packaging wraps, labels, instruction guides, advert designs, brochures, and business cards.
In considering all Gaia’s printed materials holistically, we helped them maintain a strong, cohesive, consistent brand throughout.
Results that standout
By streamlining Gaia’s brand positioning across their printed materials and modernising the design hierarchy, we have created a more compelling portfolio of marketing assets for them to build relationships with clients, prospects and ultimately generate increased sales.
We continue to work with Gaia to execute design and print projects of varying size each month as their trusted and go-to solutions provider.
“We produce a range of printed items for Gaia as well as the associated graphic design. Our relationship with this successful business continues to grow and develop. Our work with Gaia is a perfect example of how we thrive in being an end-to-end creative solution provider.”
Phil Roper, Managing Director, Indigo Ross