Through consistent optimisation efforts from 2021 to 2024, Barnet Window Company achieved significant gains in site performance, traffic, and organic search metrics. Improvements focused on reducing errors, enhancing engagement, and increasing visibility in organic search results.
Site Health: From a 74% health score in 2021, the site advanced to 97% by 2024. Key improvements included resolving issues like redirects, duplicate titles, broken links, and unminified JavaScript and CSS files. We also enhanced internal linking for easier navigation, contributing to an improved user experience.
User Engagement: Engagement rate improved substantially from 63.75% to 85.89% by 2024, enhancing session quality.
Traffic Cost: Over 400% increase in estimated organic traffic cost, showcasing a substantial rise in the site’s competitive value in organic search.