Finding solutions to overcome display issues
‘We are very proud of the relationship with have with Adria, and have worked with them for over 15 years. We fully understand their requirements and always ensure we meet their lead times’
Phil Roper, Managing Director, Indigo Ross
Adria Mobil UK Distributor
Adria is the UK distributor for the Slovenian manufactured range of Caravans, Vans, and Motorhomes. These vehicles range in cost from around £23,000 for a base caravan, and up to £180,000 for their latest luxury Motorhome – The Supersonic. The biggest exhibition they attend is the annual Motorhome and Caravan Show which is held for 6 days in October at the NEC, Birmingham.
Designed and produced a variety of items for the exhibition at the NEC, Birmingham.
Context and Challenge
The entire model range is updated annually. Technical specification and fine detail for the new models are always very late coming through from Slovenia, which leaves us little time to produce the collateral required for the show!
Solving the problem
with clarity and creativity
Each year we work with Adria to find solutions to overcome display issues. The key is to provide the visitors to the stand with as much information as possible, without detracting from the appearance and design of the vehicle. We also have to be conscious that all marketing items can be easily removed leaving no trace on the vehicle. One item we were very proud of this year was designing a system to enable a banner to be hung from a concealed rail within the awning, to provide a seamless display ‘on’ the vehicle.
Items all designed and printed in house
Here are the items that we have designed and printed for Adria all in-house at Indigo Ross;
- Display Banners to hang from awning rail
- Table Talkers
- Pull Up Banners
- Model Detail Sheets
- Mock-up TV screens
- Bed protection Decals
- Competition Entry Forms
- Special Feature Decals
- Award Decals
- Competition Entry Boxes
- ‘Golden’ Tickets
- New Model Presentation Documents
- Website Competition Landing Page
Results that standout
The show was the return of one of the largest national leisure shows after a 3-year absence due to covid.
The show was over 6 days and there was a footfall of over 112,000 people throughout the course of the show.
Adria’s stand was over 1600 square meters so they had a large presence at the event and the stand was consistently busy.
Even customers used some of their POS images in their posts on socials.
“We have used Indigo Ross for over 15 years and have always been very satisfied with everything they produce. They are always willing to assist and often produce things in really tight time scales. I have recommended your services and will always continue to do so. Brilliant company and brilliant team.”
Kirstie Howe, Sales & Marketing, Adria UK