Colour of the Year 2024
Annually PANTONE select a specific feature colour for the year after a year-long trend analysis, combing the world looking for new colour influences – Influences may also stem from new technologies, materials, textures, and effects that impact colour, social media, or events that capture worldwide attention.
In this, it’s 25th year of the programme, the colour for 2024 is PANTONE 13-1023 Peach Fuzz.
What is PANTONE 13-1023 Peach Fuzz?
According to PANTONE “13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cosy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. An appealing peach hue softly nestled between pink and orange, is to inspire belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from”
Why was Peach Fuzz 13-1023 selected to be the Pantone Colour of the Year 2024?
The colour PANTONE selected to be their Colour of the Year 2024 “needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savour a moment of quiet time alone. It needed to be a colour whose warm and welcoming embrace conveyed a message of compassion and empathy. One that was nurturing and whose cosy sensibility brought people together and elicited a feeling of tactility. One that reflected our feeling for days that seemed simpler but at the same time has been rephrased to display a more contemporary ambiance. One whose gentle lightness and airy presence lifts us into the future.”
Why is Pantone Colour of the Year important?
The goal of the program is to help companies and consumers better understand the power colour can have, by highlighting colour’s role as a silent language and influence perception – whether it be to create a more successful design strategy that will increase consumer engagement, or to better showcase your own personal identity.
Colour is our most important powerful communication tool. It is the first thing we see and the first thing we connect to. It is a visual language we all understand, one whose message crosses genders, generations, and geographies. Colour is an important part of the message you send to the world – for example pn any given day, the colours you choose to wear affect your mood and how you want others to perceive you.
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