Have you ever seen a vehicle driving around town that immediately caught your eye? Chances are that the vehicle was sporting some sort of livery.
Whether it’s a full vehicle wrap or simple computer cut graphics, adding signs and graphics to your vehicle can be an effective way to increase your visibility and promote your business on the road.
Here are some tips from the Indigo Ross Team on how to create eye-catching signage for your vehicle.
Choose an Appropriate Colour Scheme
When it comes to creating eye-catching signage, colour is key. The colours you choose should be bold and vibrant, but they should also be appropriate for your brand identity.
You want to make sure that you’re selecting colours that will reflect positively upon your business while still standing out from other vehicles on the road. Consider using contrasting colours to help draw attention to your signage.
Select Bold Fonts
Fonts can help set the tone of any message you’re trying to convey with your signage, so it’s important that you select fonts that are bold and easy-to-read even when viewed from a distance.
When in doubt, keep it simple—avoid overly ornate fonts in favour of those with clean lines and minimal details.
Make Sure Your Messaging is Clear and Concise
You don’t want anything too long or complicated as people won’t have much time when reading it from their car window! Keep it short and sweet, making sure that all the information you include is relevant and useful for potential customers. Including a call-to-action so viewers know exactly what action you would like them to take next, such as visiting your website or calling for more information.
Signage is an effective way for businesses to promote themselves on the road—but only if done correctly!
Contact us today!
Indigo Ross can create you vehicle signage that will help draw attention to your business while reflecting positively upon its image.
Get in touch today and with the right design elements in place, you can be sure that viewers will be able to quickly identify who you are and what services or products you offer.