Coloro + WGSN: Colour of the year 2023 – Digital Lavender.
Representing wellness and digital escapism, Digital Lavender offers a sense of stability and balance. Colours like digital lavender have a shorter wavelength which bring forth calmness and tranquillity.
Coloro + WGSN predict that we will see Digital Lavender broaden into all fashion products in 2023. It is already an established colour with the younger generation and is a perfect gender-inclusive colour.
Image from WGSN
What else is to come in the colour world in 2023…
Organic hues, natural tones and saturated shades are within the colour trends of the year. After a long few years of uncertainty and restrictions, people are beginning to find their feet, these colours will help connect to feelings of stability and balance. The more saturated colours give off positivity and the urge for self-expression.
These colours below are the chosen key colours for S/S 23
• Luscious Red – Sensorial, Immersive, Hyper-Real
• Sundial – Authentic, Humble, Organic
• Tranquil Blue – Calm, Tranquil, Still
• Verdigris – Retro, Digital, Invigorating
The A/W 23/24 colours have been chosen, these colours are;
• Astro Dust
• Galactic Cobalt
• Sage Leaf
• Apricot Crush
‘These colours encapsulate the diverse lifestyles and motivational forces which will drive the consumer, such as healing, discovery, transformation, simplicity and pleasure.’ (Excerpt from WGSN & Coloro,)
Source WGSN & Coloro